This guide is also available in German: Go to the German version
Your compass in the rapidly changing world of AI search!

SEO in transition: Understand what AI search is really changing
This guide shows you which technological developments in GEO, LLMO, and GAIO are shaping AI search today, and how you can align your strategy with them without constantly having to chase trends.
Using practical examples and concrete recommendations for action, you will learn how successful AI search strategies are designed. Structured, comprehensible and directly applicable!
Recognize early on which signals, content, and structures matter in the new world of AI search and develop measures before your competitors even know what it’s all about — your head start!
When AI search systems were still in their early stages, we were already working on strategies to help companies to build visibility within this new search environment. Based on our experience, we have developed customized solutions to successfully guide companies through the new AI search logic. We understand how to secure visibility and leverage opportunities to remain successful in the long term.
We have been transparently sharing our knowledge of AI search within the industry from the very beginning, because we firmly believe that the entire industry benefits from the pioneering work of passionate search marketers. We are sought-after specialists, hold lectures on this topic, and are regularly interviewed about the latest developments.
Learn how the pros do it—with a system and a strategy
AI search is changing rapidly, and if you want to stay ahead of the game, you need more than just an overview. This guide shows you how leading GEO teams, strategists and content managers are already working in GEO, LLMO and AEO today, in a clear, fact-based, and practical way.
All methods, models and recommendations are based on real-use cases. Not theory, but rather sound strategies from the everyday work of leading GEO pioneers.
Whether it’s content, technology, KPIs or digital PR, you’ll get step-by-step recommendations on how to adapt your GEO strategy to fit the logic of AI search systems.
Rather than relying on guesswork, this guide provides you with the necessary background knowledge to use your resources strategically and factually within GEO.
The Ultimate Guide is aimed at anyone who wants to understand how brands, products and information prevail within AI search systems such as Google AI Overviews, ChatGPT, or Perplexity. Whether you work strategically, lead a team, or have operational responsibility, this guide shows you how you can use the new logic of GEO, LLMO and co. to your advantage.
For anyone who wants to further develop their SEO strategy, understand new visibility KPIs, and respond early to new factors in AI search in a well-founded, practical, and future-proof way.
For decision-makers who need to rethink channels and strategically evaluate them. This guide helps you to realistically assess AI developments, allocate budgets in a targeted manner, and better evaluate the impact of GEO measures.
For anyone who wants to know what content is picked up by AI systems such as Google AI Overview, ChatGPT or Perplexity, and how to structure formats, page types, and topics so that they remain visible.