Strong PR signals are the key to modern visibility. In both classic SEO and AI systems such as Google AI Overviews, ChatGPT or Perplexity, it’s not just content that counts — it’s the sources behind it. We develop digital PR campaigns that position your brand in specialist media, magazines and portals, creating high-quality backlinks and laying the foundation for visibility in traditional and AI-supported search systems.
The rules of visibility have changed.
Good content alone is no longer enough. Without journalistic references and external validation, you lack the trust that modern search systems require
Whether it’s Google AI Overviews, ChatGPT or Perplexity — if you’re not cited here, you’re essentially invisible. Digital PR helps your brand secure those crucial mentions.
Traditional SEO measures are reaching their limits. With targeted brand mentions and backlinks from trustworthy sources, you can build authority — for people and machines.
Long before AI Overviews and ChatGPT transformed search, we recognized the importance of digital PR within SEO - and built our approach around it. Today, we develop PR strategies for our clients that not only make an impact in traditional media but also boost visibility in AI search systems. We know which sources build trust — for humans and machines — and how to establish brand presence there.
We combine journalistic insight with technical know-how from the SEO world. Our goal: to strategically position brands so that they are cited as trusted sources — in articles, industry portals and increasingly in AI-generated responses. As speakers, authors and discussion partners in specialist media, we share our knowledge and actively shape the evolution of digital PR.
we make your brand a quotable source.
Our digital PR strategies not only strengthen your media presence; they also directly enhance your SEO and AI visibility. We place your brand in editorial environments that are trusted by search engines and AI systems — building digital authority that boosts rankings, reach and reputation in the long term.
With targeted PR work, we increase the likelihood that your brand will be picked up as a reliable source in AI Overviews, ChatGPT and more.
Links from specialist media, magazines and portals not only improve your SEO profile, but also make you more relevant for AI systems.
Even unlinked mentions — known as brand mentions — increase your relevance in the entity logic of modern search systems.
Strong PR spreads. Media coverage, newsletters, social media & recommendations all work together to grow your reach organically and credibly.
We create content with journalistic standards that not only resonates with readers, but also holds up in AI-generated search results.
We measure impact not just by links but by visibility, reach and digital authority – all data driven and transparent.
Strategies that work — measures that deliver
Our digital PR approach combines journalistic standards with a data-driven search engine strategy. We identify relevant topics, develop high-quality content and place it specifically with trustworthy sources — for more visibility, authority and relevance in AI-powered search.
We analyze which content is relevant for your target audience and AI systems — and then develop PR campaigns that deliver real added value.
Whether data-based studies, expert interviews or technical articles — we create content that builds trust and is perceived as quotable by media and machines alike.
With personal contacts and a tailored approach, we deliver your content exactly where it will make an impact — with no wasted effort.
We track not only classic SEO metrics but also visibility in AI Overviews, brand mentions and relevance as a source in AI systems.
Let’s develop your digital PR strategy together.
In a no-obligation meeting, we will analyze your current communication strategy and show you how you can use targeted digital PR to boost your visibility and build lasting authority.